Projects
BUNCH TOWN
Local secondhand marketplace app
During the covid era, my friends and I started a toy project to build an application for helping the users to buy, sell and trade secondhand or handmade items with the neighbors
My responsibilities to this project included:
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Set up a legal entity and product roadmap
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Run digital marketing and validate the marketing impact in the market
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Operate the application and the service
BAEMIN Merchant App & Web
Restaurant management service
Beside the rider service, the quality of the Merchants' (mostly restaurants partners) service impact crucially to the user retentation rate and the stickiness to the platform. Also, their performance in the platform directly linked to the whole company's revenue stream.
Shortly after BAEMIN app launching in Vietnam, Merchant app and web services were developed to support Merchants to operate the placed orders from the BAEMIN users and also manage their menues, campaigns and revenues. Enhancement of this product is still in process to ease BAEMIN's merchant to communicate and operate their businesses and catching up with the market's key players.
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My responsilities as a product manager of Merchant squad included:
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Set up sprint, project priotization and task assignment of the team with JIRA
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Manage and excuted OKRs and the product roadmap
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Engage with the Merchant department to collect requirements and direct feedbacks from the partner merchants
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Making decisions for the directions of the product and the features
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Analyse the collected data from the tools like GA, Bigquery, Braze or Amplitude
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Oversee the UX, wireframe and prototypes
T-GO
Live Trivia show app for MENA
With LINE's series of live content experiments in global market, LINE also launched live streaming trivia show called T-Go partnered with one of the largest broadcasting company OSN.
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My contributions to the project included:
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Bridging the product department, cross-functional teams, legal team in Korea and Dubai office
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Collect the user feedbacks and conduct market research, the field tests for the product enhancement
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Run the studio venue and cooperate with the production team, MCs in Dubai
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Projection of project P&L and KPIs
LINE LIVE
Live streaming app for MENA
After TikTok, Bigo, Azar and Yalla hit the MENA market, live streaming and video contents became a serious business to the young generations for deliverying their thoughts, sharing their daily lives, meeting people by creating contents. LINE Dubai was motivated to be in the content business of the MENA market with this trend and launched LINE Live in 13 MENA countries.
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My contributions to the project included:
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Conduct market research and validate MVP
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Oversee MCN contracts and manage influencers
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Set up workshops and manage the contents quality
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Cooperate with the planners and the developers to set up product roadmaps and feature prioritizations
LINE Pay E-wallet
Top-up service for Thailand
LINE has built an ecosystem around its messaging platform and LINE Pay was one of them. Especially, LINE Pay's e-wallet had a goal to change the user behavior in the market from the cash to e-wallet. LINE Pay partnered with major local banks like K-bank, SCB, and Bangkok Bank to support the users to top-up and pay at the LINE Pay's merchants' online & offline stores.
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My contributions to the project included:
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Oversee the project timeline and roadmap
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Manage partner relationship and analyze the APIs for the integration with partners
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Support legal review and KYC, AML regulation check
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Link & arrange Korean team and local team to communicate
LINE Pay & Shinhan Exchange
ATM Exchange Service for Japan
LINE Pay and Shinhan Bank jointly build the product to ease the Japanese tourists to exchange from JPY to KRW with a special rate and withdraw from the Shinhan Bank's ATMs in Korea.
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My contributions to the project included:
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Oversee the project timeline and roadmap
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Manage partner relationship and analyze the APIs for the integration with partner
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Support legal review and KYC, AML regulation check
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Link Korean team and local team to communicate before & after launching
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Arrange PR events and support marketing plans
Cross-border Payment
PayPal & Alipay Package
This project enabled the Korean merchants and the partners to sell overseas markets and receive payments by global payment platforms like PayPal and Alipay. INICIS' merchants plug into INIPay and provide both PayPal and Alipay to the users.
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My contributions to the project included:
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Oversee the project timeline and roadmap
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Manage project KPI forecasting
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Manage partner relationship and analyze the APIs for the integration with partner
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Assist legal review of contracts and KYC, AML regulation check
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Link internal development team and partner's development team
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Assist the closing deal with the global partners
